FOLLOWING a extremely profitable magnificence collaboration with Estée Lauder, Victoria Beckham is taking up a brand new venture by partnering with sportswear large Reebok.
“I’m extremely excited to embark on this partnership constructed on shared values,” Beckham shared in an announcement. “I’ve all the time championed instilling confidence in ladies and Reebok is a model that has been on the forefront of this similar message for many years. To have the chance to problem the standard notions of health put on inside a vogue context is one thing I’ve all the time needed to do. I’ve lengthy integrated sportswear into my wardrobe and each day life and I’m thrilled to be coming along with Reebok on such a dynamic proposition.”
Anticipated in late 2018, the collaboration will sit underneath Reebok’s Innovation Collective – a model initiative that focuses on delivering next-generation efficiency and expression and has beforehand labored on merchandise with Vetements and Cottweiler.
Sharing the information on Instagram, the mother-of-four posted a video of herself arriving on the model’s HQ prepared to begin “day one” of the design course of.
Whereas little is thought about what the gathering will precisely provide, taking a look at her personal label, it is little question that Beckham’s personal fashion favourites will function closely. Lately, Beckham has relied on traditional white tennis-inspired trainers, teamed along with her signature tailoring.
“As a model, we glance to companion with not simply influential ladies, however ladies who need to actually change the world,” added Corinna Werkle, senior vice chairman of girls’s initiatives at Reebok. “There’s no higher embodiment of this than Victoria. She is a real visionary who possesses a relentless want to assist ladies change into one of the best model of themselves. This want shines by means of in every part she touches, particularly her designs, which proceed to push trade requirements season after season. We can not look ahead to the world to see what she’s going to do with our collaboration.”
See Victoria Beckham’s life in fashion right here: