TONI GARRN’s supermodel flea market is back and it’s bigger and better than ever. As well as enlisting her genetically-blessed friends to contribute unwanted items to the charity sale, the German model has teamed up with Vestiaire Collective to take the New York-based sale global.
The luxury e-tailer will host an online market and a series of European pop-up stores in Berlin, London and Paris from early November. “I always wanted to take the sale worldwide and for it to have an online presence,” the Victoria’s Secret star told Vogue. “Now anyone can participate and own a piece from their favourite model’s closet, while doing something good at the same time!”
Donations already include a signed denim jacket from Kate Moss, personalised Prada shoes from Gisele Bündchen and a vintage pink velvet dress from Poppy Delevingne. “Naomi Campbell also sent an amazing white lace Givenchy slip dress, which I love!” she gushed. “Kate Upton donated some cool Louis Vuitton shoes and Jourdan Dunn sent a huge box of pieces. Working in fashion we’re lucky enough to be gifted lots of items, so why not share?”
“Everything will be labeled so shoppers will know whose wardrobe each item was pulled from,” Garrn, who will be working the launch of London’s three-day pop-up on November 10, clarified. “It will be great to talk to shoppers and explain to them where the money is going. By buying a jumper from Jourdan Dunn, or a pair of shoes from Kate Upton, they will be helping keep girls in Africa in school.”
A limited-edition T-shirt designed by Bella Freud, launches today and will also help raise funds for the Toni Garrn Foundation. “I love the idea of having a T-shirt that represents the collaboration,” Garn told us. “Bella is a good friend of Vestiaire, and I’m so excited to see everyone wearing the £55 ‘GIRL EMPOWER’ design”, which is instantly identifiable as Freud’s graphic hand.
Has she seen a direct impact in how funds from her previous two sales have boosted womens’ education in Africa? “I was in Zimbabwe earlier this year and officially opened a girls’ hostel with the funds raised by my foundation, which was incredible!” said Garrn. “Hearing the girls talk about how grateful they are to be getting a chance to study is incredibly rewarding. This access to education really changes their lives and keeps them safe.”
Bookmark November 2 in your diary for the online sale launch, and November 10 – 12 for the London pop-up. We’ve heard that Alexa Chung, Karlie Kloss, Sarah Sampio and Georgia Fowler have also been having a clear out.