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This Season’s It Colour Has Never Been More Needed

Every season has a breakout colour: remember how everyone was so obsessed with red this summer? For winter, the new it-shade is breaking through our black and grey go-tos like the sunshine we’re all craving. Yellow is having a moment and the stars are the ones to thank.

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Rihanna is leading the way and put the shade en vogue when she wore it to the launch of Fenty Beauty during New York Fashion Week – the shade later crept up in her spring/summer 2018 collection, too. Teaming her Oscar de la Renta ball gown skirt with a knotted croptop, she proved that it’s not only Belle that gets to shine in this sunny colour.

Ballgowns are great but not often required in everyday life. So, how can this translate to the day-to-day? Look to Slick Woods and Zosia Mamet’s latest: the model added a furry stole to her barely-there sport-luxe Fenty ensemble, while at the Marc Jacobs show, Zosia Mamet added a subtle marigold to her lilac look by way of a striped top. It’s a step towards the shade without letting it completely overwhelm.

Suiting is also proving to be a popular way to explore new yellow territories. Hailey Baldwin went full-out and didn’t hold back choosing a fluoro shade, while Jourdan Dunn’s settles more on a golden daffodil hue.

Here’s who’s wearing it best right now:

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