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The Item We Didn’t Expect From H&M x Erdem Might Be Our Favourite

Picking a favourite item from H&M x Erdem’s collection is a tough task. The floral dresses that have become the London-based designer’s signature are all present and correct, then there’s printed blouses and crisp-white shirts made for wearing with the covetable satin suits or a tweed twin set, and let’s not get started on the grosgrain and diamante jewels. It’s great. We’re into it.

However, nestled amongst the formal-heavy offering is a piece that we really need in our wardrobe pronto: The Hoodie. Yes, an Erdem sweatshirt costing just £49.99. Who’d have thought he’d branch into streetwear?


It is, of course, adorned with delicate fauna to bring it back to his signature. In the lookbook it’s styled over a sequinned slip dress and ankle-strap kitten heels, but we’re looking forward to wearing it with white boots and loose-fit jeans.

We’ll see you at the queue!

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