FOR the primary time since 2002, Gisele Bündchen has not been topped the world’s highest-earning mannequin. Kendall Jenner has pipped the Brazilian tremendous to the put up having earnt $22 million final yr by way of contracts with La Perla, Estée Lauder, Adidas, Fendi and Alexander Wang, common pay cheques from her Kendall + Kylie clothes line and the Conserving Up With The Kardashians actuality TV present, and social endorsements aimed toward her 85 million Instagram followers.
Regardless of saying her retirement from the runway in 2015, Bündchen nonetheless scored second place on Forbes’s annual checklist with reported earnings of $17.5 million, down from $30.5 million in 2016. A Carolina Herrera perfume marketing campaign, and endorsements for Arezzo sneakers and Vivara jewellery in her native Brazil contributed to the sum.
Chrissy Teigen makes her Forbes checklist debut at quantity three having earnt $13.5 million by way of foods and drinks adverts with manufacturers corresponding to McDonalds, Vita Coco and Smirnoff. The information follows the announcement that the previous Sports activities Illustrated cowl lady is anticipating her second little one with husband John Legend.
Collectively, Forbes studies, the world’s 10 highest-paid fashions banked a cumulative $109.5 million between June 1 2016 and June 1, 2017, earlier than taxes and costs. Estimated earnings are sourced from interviews with managers, brokers and model executives.
Greater than ever earlier than social media has performed a hand within the checklist. Bella Hadid, who scored ninth place, earnt $6 million owing to sponsored Instagram posts for the likes of Nike, Dior and Nars, in addition to marketing campaign contracts. With Gigi Hadid in fifth place with earnings of $9.5 million, 2017 is the primary time that siblings have appeared on the checklist collectively. It additionally marks the inaugural look of a plus-sized mannequin, as Ashley Graham is available in 10th place, together with her collections with Addition Elle, Dressbarn, and Swimsuits For All contributing to her $5.5 million sum.
See the total Forbes checklist of 2017’s highest-earning fashions under.