WHEN Chloë Sevigny backs a designer diffusion line, you recognize it’s price its salt. The New York actress and resident cool woman is the face of Proenza Schouler’s new line of elevated fundamentals, PSWL (Proenza Schouler White Label).
Launching as we speak on Proenzaschouler.com, the denims, sweaters, T-shirts and purposeful outerwear characteristic a white cotton label tag with black emblem, versus the black satin label runway tags with blue jacquard logos. That is large information for teenagers into their streetwear.
Jack McCollough and Lazaro Hernandez let Sevigny free on the gathering of fundamentals for a lo-fi marketing campaign styled by herself, and photographed round New York by her boyfriend Ricky Saiz. Evidently, emblem polonecks and pale denim by no means regarded higher, and the Vogue staffers’ Chloë woman crush continues.
The extension of its ready-to-wear line follows the model’s transfer away from the New York Trend Week schedule to current Proenza Schouler’s collections in Paris in the course of the couture exhibits, and drive international consciousness of its perfume launch. The November drop of PSWL will probably be adopted by a second in January 2018, and month-to-month drop thereafter. Snap up that baby-pink mac quick.