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Seven Things You Didn’t See In All The Erdem x H&M Pictures

“I would go out tonight, but I haven’t got a stitch to wear.” That is a lyric (and excuse) the show-goers of Erdem x H&M‘s collaboration launch in Los Angeles will never get away with again. Set to a medley of tunes – spanning The Smith’s ‘This Charming Man’ to classic music – Erdem Moralıoğlu’s collaboration for the high street brand raised the bar yet again. But there was more to the event than the show and the star-studded front row… Here we round up the unseen action from La La Land.

Related reading: See the full Erdem x H&M collection – including the prices of each item, too.

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