Here come the ladies: Reserved has enlisted Adwoa Aboah, Jourdan Dunn, Irina Shayk and Jon Kortajarena for its world Christmas marketing campaign, Reserved for Christmas.
The mannequin foursome had been joined by 10 social influencers from throughout Europe for the shoot in London, the place the Polish high-street big has lately arrange store. Shot by Gordon von Steiner, the person behind earlier vogue movies for Louis Vuitton, Chanel, Prada and Dior, the pictures and movies have the identical angle because the Kate Moss autumn/winter 2017 marketing campaign which celebrated Reserved’s UK launch in September.
Digital It-girl Patricia Mansfield and Youtube star Marcus Butler lip-sync alongside to a basic Christmas hit alongside Reserved’s mannequin gang, exhibiting off the model’s partywear in between dance strikes. It manages to make Christmas discos look rock’n’roll, and mirrors the in-store DJ and dance troupe that joined Moss for the mammoth Oxford Road retailer launch.
“It is necessary for the model that this marketing campaign celebrates the altering form of the style world, the place customers take their fashion inspiration from each fashions and influencers on the similar time – bringing them each collectively on this marketing campaign was important for Reserved,” stated Monika Kaplan, Reserved’s world advertising and marketing director.
The Reserved for Christmas marketing campaign launches in retailer and on-line on November 20, alongside interviews and behind-the-scenes moments with the forged. Learn how Vogue cowl women Aboah and Dunn give Reserved’s partywear that London aptitude earlier than buying the reasonably priced dancefloor staples to construct up your personal new-season wardrobe.
Not solely do the LPP Group model’s trend-conscious, reasonably priced collections have the Moss stamp of approval, they’ve now received a number of brand name ambassadors to see within the New 12 months with.