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Posturing Exhibition Holly Hay and Shonagh Marshall Interview

by Johnny Dufort, styled by Lotta Volkova for British Vogue, November 2016.

How did the concept for Posturing: Photographing the Physique in Trend first come about?

Holly: Shonagh and I began speaking about this new strategy to the physique in trend imagery that she had seen and was so commonplace within the pictures I used to be commissioning. We determined it was a topic we actually needed to discover collectively. This undertaking has given me an excuse to essentially spend time talking to a gaggle of photographers I like a lot and to have a good time their work and course of.

Shonagh: As Holly mentioned, we started speaking a couple of shift I had seen within the strategy to pose in trend pictures. The curatorial course of was so fascinating from that time. Holly pulled collectively an edit of round 150 pictures from modern trend photographers, who’ve a specific strategy to the physique. From there we edited this choice all the way down to 43 pictures and 6 journal structure spreads that may get up in an exhibition and deserved additional scrutiny inside this theme. We then grouped the pictures into sections taken from the departments listed on a name sheet: styling, casting, hair and make-up, set design, location and structure. This brings consideration to the method and the best way that these pictures are a product of a collaborative course of.

In what methods has using the physique in trend pictures modified over time?

Shonagh: All through historical past there was an important custom for trendy pose and gesture, as with the altering face of what we take into account stunning. That is completely captured inside trend pictures, the physique used as a body to exhibit the garment or accent. This exhibition focuses on this group of up to date photographers and doesn’t delve into the historical past, nevertheless the e-book we’re launching in March will contextualise how this historical past has unfolded.


by Pascal Gambarte, ‘Being Michael Rothstein’, from Marfa Journal, Subject 7, March 2017.

Do you’ve a favorite picture from the exhibition?

Holly: I couldn’t presumably select a favorite. I’m so deeply connected to every thing as the pictures within the present have come out of lots of dialog with the artists. Us studying about their course of, sharing the work we love and the photographers responding with pictures that really show their strategy to the physique in trend. There are some specific tales now we have actually loved listening to about, for instance the very fact the Lena C. Emery’s bare yoga shoot for The Gentlewoman helped lead her to create her celebrated private undertaking, Rie. It is pretty to suppose trend fee can go on to encourage a very vital physique of labor for an artist.

Shonagh: Like Holly I couldn’t decide a favorite. I actually love the best way they act as a gaggle, talking to at least one one other each aesthetically and in the best way the totally different narratives unfurl. That is the primary time these photographers have been exhibited collectively as a gaggle so I’m actually trying ahead to the best way through which folks will make hyperlinks between the works on show.


by Brianna Capozzi, from Doc Journal, Spring/Summer time 2017.

What’s the most fascinating factor that you’ve got discovered/discovered in curating this?

Holly: I’ve by no means labored within the bodily area earlier than. I’ve discovered a lot from Shonagh all through this course of. She is so versed in stitching the entire components collectively into such a satisfying and cohesive journey, it is an unimaginable talent. I’m often working with pictures that run as a narrative of 10,12,14 pictures, right here we’re singling out one thing from an editorial for the viewer to cease and take into account. All the particulars and narrative cues within the image come out to play.

Shonagh: I’ve discovered a lot about these photographers. As I mentioned at first of the undertaking Holly put collectively round 150 pictures from 36 photographers for us to debate in response to the theme. As a photographic editor Holly has such a tremendous perception and information into this work, the pictures she put collectively actually mirrored the modern aesthetic and a specific strategy to pose. I then went by way of and made an edit of round 50 pictures that I felt might stand as much as being printed and framed and built-in the theme. We then reached out to all of the photographers, talking to them about their strategy and course of, and thru these conversations the thematic sections appeared. It was such a rigorous strategy to understanding how every of them collaborated with the groups they work with, we hope that the anecdotes included all through the exhibition shed additional mild on the best way these pictures come collectively.

What was it prefer to associate with The Outnet on this undertaking?

Shonagh: I labored with The Outnet on the talks programme for Hair by Sam McKnight at Somerset Home and so they had been so splendidly open. Working with them on this undertaking has simply been such a tremendous course of; their nurturing of creativity and tradition is so implausible. They’ve given us full autonomy curatorially, a complete dream actually.

Holly: A pleasure, they had been so invested in our concept from the very starting. They’ve given us the chance to do one thing that was so vital to us: To begin a dialog about modern trend in essentially the most dynamic and collaborative method.

Posturing: Photographing The Physique In Trend is on at 10 Thurloe Place, London from Thursday November 2 to Sunday November 12.

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