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Paul Smith’s Recommendation For The Vogue Trend Fund Shortlisted Designers

Last month, the shortlist for the BFC/Vogue Designer Trend Fund was revealed, recognising the expertise of David Koma, Huishan Zhang, Le Kilt, Marques’ Almeida, Molly Goddard and Rejina Pyo who will compete for the prize of £200,000 and a year-long mentoring scheme.

Chosen by a committee chaired by Vogue editor-in-chief Edward Enninful OBE, and together with trade leaders akin to Caroline Rush CBE, Erdem Moralioglu, Jourdan Dunn and Sarah Mower, this yr marks a particular milestone because the fund reaches its tenth yr.

Forward of the following part of the competitors, which takes place on March 15, the shortlisted designers had been personally welcomed by Paul Smith into his Kean Avenue HQ for a roundtable the place the long-lasting British designer suggested the group how finest to arrange for the following stage of the awards choice course of.


“I have been supporting the BFC and the Vogue Designer Trend Fund for a few years now,” Paul Smith instructed Vogue. “By the Fund I’ve met the likes of Christopher and Peter from Peter Pilotto, Jonathan Saunders and, extra just lately, Sophia Webster and her enterprise companion and husband Bobby. It is at all times very fascinating for me to see how designers who win the Fund spend the cash. I encourage them to take a long-term and sustainable view, not simply put money into a giant one-off vogue present or rush to open a store earlier than they’re actually able to function it.”

“I grew my enterprise very regularly, there was by no means a break-through second after I went off like a rocket. I’ve by no means identified the trade to be as aggressive as it’s in the present day, there have by no means been extra manufacturers or extra designers fishing from the identical pond. No person wants one other clothier and so it is vital to have a transparent standpoint. With the proceeds from the Fund, I might encourage the designers to not be distracted from their standpoint, hold targeted and develop slowly and steadily.” You may’t get extra sound recommendation than that.

The winner will likely be introduced on Tuesday eight Might 2018.

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