‘TIS nearly the season, and Mulberry is setting the festive temper with its charming Christmas marketing campaign video.
Shot by Charlotte Wales, the quick movie is a jolly romp by means of the “Twelve Days Of Christmas” with Mercury-nominated lady band The Huge Moon lending an indie rocker twist to the carol.
“The collections that I design are all about fashionable heritage and a brand new perspective on custom. You may’t get rather more conventional that the “Twelve Days of Christmas”, however mixing it up with an excellent observe, an excellent director and a playful narrative leads to a totally recent British reinterpretation of a traditional,” Johnny Coca instructed Vogue in an unique preview of the movie.
Of the choice to steer away from fashions who’re family names and to go for Central Saint Martins cool-girl Wales, advertising and digital director Charlotte O’Sullivan mentioned: “Charlotte has an exquisite aesthetic and is good technically, which alongside along with her very British sense of humour meant that she was the proper artistic match to assist us carry the essence of our Mulberry Christmas to life.”
Watch, Coca mentioned, to “put a smile in your face and go away you desirous to have a good time a really Mulberry Christmas.” Should you can watch the entire movie and never proceed to buy whereas buzzing “12 geese a-laying” then you might be of a stronger buying disposition than us.
See the Mulberry Christmas capsule assortment beneath.