‘TIS nearly the season, and Mulberry is setting the festive temper with its charming Christmas marketing campaign video.
Shot by Charlotte Wales, the brief movie is a jolly romp by means of the “Twelve Days Of Christmas” with Mercury-nominated lady band The Huge Moon lending an indie rocker twist to the carol.
“The collections that I design are all about fashionable heritage and a brand new perspective on custom. You’ll be able to’t get way more conventional that the “Twelve Days of Christmas”, however mixing it up with a fantastic observe, an excellent director and a playful narrative ends in a very recent British reinterpretation of a basic,” Johnny Coca informed Vogue in an unique preview of the movie.
Of the choice to steer away from fashions who’re family names and to go for Central Saint Martins cool-girl Wales, advertising and marketing and digital director Charlotte O’Sullivan stated: “Charlotte has an exquisite aesthetic and is sensible technically, which alongside along with her very British sense of humour meant that she was the proper inventive match to assist us deliver the essence of our Mulberry Christmas to life.”
Watch, Coca stated, to “put a smile in your face and depart you eager to rejoice a really Mulberry Christmas.” For those who can watch the entire movie and never proceed to buy whereas buzzing “12 geese a-laying” then you’re of a stronger procuring disposition than us.