Meet Mia Kang Amazon’s New Lingerie Marketing campaign Star

Mia Kang is the brand new face of Iris & Lilly, Amazon’s lingerie label

Cass Fowl

“I’ve spent loads of my life making an attempt to tick all of the containers and be what all people needed me to be,” says a match, preventing Mia Kang. “After I learnt to like the pores and skin that I’m in, my life modified for the higher.” The half-British, half-Korean, Hong-Kong-raised mannequin actually evades glib classification. A teenage mannequin, she deserted the catwalks for college, and having graduated with a masters in finance and monetary legislation from UCL, she embarked upon a profession as a commodities dealer. Just a few years in, in her mid-twenties, she determined to offer modelling yet one more shot. The bingo second got here when she scored a spot in Sports activities Illustrated’s annual swimsuit problem. The following surprising twist? A 10-day break in Thailand which become a six month-long keep, which noticed her reworked right into a Muay Thai boxer. Not your common lingerie mannequin, then – which makes her the proper face for Iris & Lilly, Amazon’s lingerie line.

“We needed to create a marketing campaign ideally that includes individuals who knew one another nicely – the pure connection, heat, honesty, that comes from real friendships was paramount,” says Sarah Miles, director of Amazon EU Vogue, talking from Paris. “The photographer Cass Fowl recommended Mia, who was a good friend, and he or she was the proper match. Clearly there’s her magnificence but in addition her charisma, the breadth of her pursuits. Iris & Lilly offers a group that’s for everybody, for every of us in all our moods and conditions. That sense of ease is embodied by Mia.”

Listed below are 5 methods Mia Kang is breaking the model mould, in her personal phrases.

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