Mary Benson Collaborates With ASOS On New Equipment Assortment

Hot on the heels of Hi there Kitty x ASOS, the e-commerce retailer has launched their newest. Up subsequent is London-based designer Mary Benson who has utilized her signature prints and color scheme to party-ready equipment. The platform boots are a specific favorite, whereas the buckled cuffs are the disco items we by no means thought we wanted.

The best way to put on them? With clashing prints and pointed courts for an Eighties throwback really feel. Right here, we caught up with Mary to speak inspirations and aspirations.

Why did this collaboration with ASOS really feel best for you, proper now?

By the point I relaunched my label, I had so many concepts that had been increase for ages. I used to be particularly enthusiastic about what precisely I might apply my prints onto – sneakers and equipment made a lot sense to me! It was an ideal mission by way of scale, it meant that I might actually concentrate on a number of actually enjoyable and wild print concepts after which develop the sneakers round these. It was such an thrilling collaboration, particularly working with the equipment group at ASOS. All of us gave the impression to be on precisely the identical wave size!

Hi there Kitty’s Knit Jumper

What was your foremost inspiration?

I wished to create stunning opulent prints for this collaboration, with a very enjoyable contrasting color scheme. Then incorporate my daring, deliberate type of drawing. The principle overriding theme was a tackle Elizabethan stately properties and mansions, bringing in points of the luxurious, indulgent richness of those kind of properties mixed with the brash of the Eighties! I had three print themes stemming from that, the primary one revolving round conventional gold leaf design which is extraordinarily detailed. I made a decision to attract baroque fruit dipped in gold, particularly berries – grapes, strawberries, raspberries, after which translated them into my very own model of an excellent shiny extravagant excessive attractive gold leaf print. We utilized this onto a stunning jewel tone satin to distinction with the brilliant gold. Then I began drawing a chesterfield-inspired print – we wished to use this onto actually shiny surprising pink satin – and created an outrageous pink diamond-studded sofa-print boot! The ultimate print I designed was an opulent layered/scaled feather impact, nearly like a golden goose. We utilized this to a stunning black satin conserving in theme with my stained-glass type of printing.

Do you’ve a favorite piece?

It is onerous to decide on as a result of I actually do love all of them… however I believe my private favorite is the pink boots with the iridescent frilly socks!

How does designing equipment differ from designing garments?

For me, it is the size of all the things that made such a distinction to designing print for clothes. With sneakers and equipment, you clearly have a a lot smaller quantity of area to design a print upon. As a shoe form is kind of obscure it’s a must to contemplate components such because the heel and on a bag, it’s a must to be actually aware of particulars like the place the zip will go, ensuring it really works nicely with the print. So, we needed to be further cautious when deciding which print to make use of for every kind of shoe we designed to ensure it might work and look attractive!

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