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Maison Alaïa Opens London Flagship Retailer

When Azzedine Alaïa handed away in November final yr, his dying had a profound affect on an business inside which he was notably beloved and unanimously revered. “Azzedine was capable of rework a lady’s physique into one thing particular; to make you look nice and nonetheless like a lady,” Naomi Campbell stated after his dying. “He captured the essence of femininity.” Now, his uniquely elegant perspective has been translated into the Maison’s first flagship exterior of Paris: a three-floor retailer located on Bond Avenue, designed by Azzedine himself and stuffed with the artists whom he liked most.


“Azzedine liked London… and he got here to this house many instances,” explains Carla Sozzani, the long-standing buddy of the late designer who collaborated with him on the interiors. “The final time we had been right here was solely in October – and that is precisely the way in which he wished it: tremendous gentle, clear, and straightforward to maneuver round in.” Certainly, purses and sneakers sit atop Naoto Fukasawa’s glass benches; fragrance bottles stacked inside Shiro Kuramata bookshelves; huge lights designed by Alaia’s shut buddy, Marc Newson, illuminate the house. It’s clear and fashionable, brilliant and ethereal, however removed from sterile – the truth is, there are even cosy (albeit sculptural) sofas dotted concerning the place. “Girls ought to really feel at house right here a little bit bit… that’s why we did the sofas,” continues Sozzani – however after all they’re the most effective kind, designed by Pierre Paulin. Even the singular carpet within the house has been designed by Gio Ponti; having stated that he’d by no means have one in his shops, Alaïa made particular exception for the Italian architect.


Amidst a bunch of world-famous names, that’s what is maybe most interesting concerning the house: how immediately it displays each Alaïa’s genius in simplicity and his warmly inviting spirit. It’s those self same ideas upon which the Maison will proceed into the long run – though new items will arrive quietly onto the rails, with out style reveals or fanfare, the home will proceed to create clothes. “It’s the way in which he would have wished it,” says Sozzani who, in 2007, arrange an affiliation with Azzedine and his associate Christophe von Weyhe to protect his work. “He was all the time desirous about the long run… the best way to be immortal! Azzedine would say that the Maison needed to go on with the individuals who had all the time been with him; for them to study from the Maison, to work from his work. To not invent and destroy the model – as a result of Azzedine is greater than a model. It’s Alaïa.” This retailer is a becoming tribute to that sentiment, and the proper place to put money into his outstanding imaginative and prescient.

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