Nordic tradition has lengthy been a supply of fascination for these of us born exterior of that fairytale land of cinnamon buns, hygge, lovely nature and Ikea meatballs. And having been named the happiest nation on the earth on this yr’s World Happiness Report, Finland specifically is having fun with a second within the highlight. Becoming, then, that the nation’s best-selling skincare model, Lumene, is launching within the UK subsequent week.
“As we began planning our growth the past the Nordic territories, the UK quickly appeared to us as the perfect new market to share our ‘made in Finland’ magnificence secrets and techniques,” says Tiina Isohanni, Lumene’s vp of analysis and improvement. “Lumene’s philosophy is deeply rooted in its Finnish origins. Finland is a rustic the place wellbeing rituals are very a lot influenced by ladies’s relationship with the environment and omnipresent nature and strange gentle cycle, but in addition a spot the place a down-to-earth, genuine and easy strategy to magnificence is widely known.”
Lumene was established in 1970, taking its identify from Finland’s Lake Lummenne. A lot of the merchandise are nonetheless made within the Finnish metropolis of Espoo, and the formulations draw upon pure elements from the Nordic panorama, from Arctic spring water to cloudberries, birch sap and pine bark. Packaging is, in fact, pleasingly minimalistic in type.
“In Northern Finland, berries, seeds, vegetation, tree saps and even mushrooms have developed over hundreds of years to outlive and thrive below a difficult annual gentle cycle: eight months of unbroken winter darkness adopted by 4 months of 24-hour intense summer season solar,” Isohanni informed us. “This unusual gentle phenomenon stimulates Arctic vegetation to provide unparalleled excessive ranges of potent vitamins and antioxidants. It’s their approach of defending themselves towards the surroundings. We seize the facility of those distinctive light-charged actives and channel their advantages.”
Take the Nordic Hydra [Lahde] vary, created for the harshest Arctic circumstances and that includes hero merchandise such because the Hydration Restoration Hydrating Gel Masks and the Arctic Dew Quenching Aqua Serum. Or the Nordic C [Valo] vary, geared in direction of radiance and pores and skin well being, together with the Glow Enhance Essence and Arctic Berry Cocktail Brightening Hydra Oil.
“From its immense forests, to its seacoasts and marshes, Finland is blessed with an distinctive pure generosity. At Lumene, our shut, respectful and sustainable relationship to the wild Finnish surroundings provides us the privilege of focusing our beauty analysis on harnessing the distinctive therapeutic and nurturing properties of quite a lot of Nordic pure sources,” says Isohanni. “We repeatedly develop distinctive associations of untamed Nordic elements, which signify the range of the Arctic nature and permit us to craft the most effective mixture to soundly but actively deal with particular pores and skin considerations and desires.”
We could not have the important thing to Finland’s excessive ranges of happiness, however at the very least we’ve received the secrets and techniques of their skincare.
Lumene launches on April 10 at Lookfantastic.com and Feelunique.com.