Levi Strauss & Co has reportedly accused Kenzo of trademark infringement for placing tabs on the again of its denims pockets.
The grievance, which The Enterprise of Vogue studies, was filed with the US District Court docket in San Francisco, after the launch of its “Kenzo presents Britney Spears-La Assortment Memento No 2” line final month.
Levi’s has alleged that Kenzo’s actions threaten to trigger the denim model to lose gross sales, endure “incalculable and irreparable harm”, and confuse consumers. It has sewn its signature folded material ribbons within the seams of its trouser pockets since 1936, to offer “sight identification” for its merchandise.
Within the filed lawsuit, Christopher Lucier, Levi’s nationwide gross sales supervisor in 1936, is reported to have stated that “no different maker of overalls can have some other objective in placing a colored tab on an outdoor patch pocket, except for the specific and sole objective of copying our mark, and complicated the shopper.”
On the time of writing, Kenzo has not responded or complied with the cease-and-desist letters to cease promoting clothes bearing comparable tabs to Levi Strauss & Co.