Kim Kardashian-West made headlines with her platinum hair at New York Fashion Week, and has now even converted her mother Kris Jenner to the bleached-blonde look (see below). And, for someone renowned for their glossy, ebony hair, the transition has been remarkably seamless – not a dark root in sight. But for those without Kim’s hairstylist on speed-dial, how can you go platinum in style? Luckily for you, we do have Kim’s hairstylist on speed-dial, so, we asked him.
“So many people ask me whether platinum blonde is going to suit them. After all, it is a big statement,” said Chris Appleton, who not only masterminded Kim’s transition to blonde but also Jennifer Lopez’s bob and Adele’s Grammys hair, alongside his role as Color Wow global creative director. “You could try the look out with a wig first. This is not only one of the biggest transformations your hair will undergo, it’s also one of the most compromising. Do not try this at home.”
The process begins, says Appleton, around a month before, when you should start prepping the hair with a conditioning mask, getting the ends trimmed and cutting back on heat styling.
“With Kim, we actually took more than a week to do the colour. First we lightened it in sections and then treated the hair for a couple of days with Olaplex before going back and dyeing more,” he explained. “Bleached blonde hair can look dull and dry, and for Kim I really wanted to maintain that shine and the gloss that she’s so known for. When you lighten the hair this much, you really need to invest in the right products to keep the hair from looking dry and frizzy. The wet look on platinum hair is so good because it looks really soft. I love Color Wow Dream Coat, sprayed all over the hair.”
And whilst Kim’s ice-blonde look might work for her, remember that the precise shade of blonde used makes all the difference to the end result.
“Tone really is so important. You need to get the right one to complement your skin tone and eye colour,” he told us. “Women with cool skin tones tend to look better in golden platinum colours than women with warm skin tones, who suit wheat and neutral blonde shades more. And take a picture to the salon with the exact colour you want – your idea of platinum may differ from your stylist’s!”
Wise words indeed.
See the Kim Kardashian-West Style File here: