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Inside The Erdem X H&M Launch Party

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TO Los Angeles for the global launch of the Erdem X H&M collaboration, which saw Alexa Chung, Kirsten Dunst, Kate Bosworth, Zendaya, Selma Blair and Barbara Palvin browse the high-street collection in a suitably British, botanical-themed catwalk show.

A-list pals Chung and Bosworth opted for the unashamedly feminine dresses in the collection decorated with Erdem’s signature wildflower blooms, Zendaya a Fifties swing skirt in the heavy jacquard fabric, while Blair dabbled with dark lace. The standout look of the night, however, came from Dunst, who eschewed the girly regalia in favour of a pyjama set.


Presented in the lookbook on a male model, and worn by Erdem himself during the day of the LA showcase, Dunst pulled off the pjs with fuss-free aplomb, and only an Erdem X H&M top handle for company, naturally.


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If you haven’t bought into the nightwear-as-daywear trend before, this could be your reasonably priced (£79.99 for each piece) entry point. Get it line come November 2, and browse the party pictures below.

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