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Hermès’ Hermèsmatic Arrives In Manchester

jonathan keenan

Hermès orange is unique, but rarely is it seen in quite the quantities now filling the Manchester boutique, relaunched today to host the luxury label’s Hermèsmatic pop-up.

For a start, there is the wall-to-wall Tango-tastic carpet. Add to that a highlighted handrail on the spiral staircase – and the steps themselves – followed by washing powder boxes emblazoned with the brand’s moniker piled high in the carrot colour. Eames-style plastic chairs sit bright, and Aperol-hued wash baskets are filled with tie-dye silk scarves. From a metal frame hang more scarves, like a chic washing line, completing the retro-style launderette.


jonathan keenan

Opening for the first time in the UK (the pop-up launched in Strasbourg over a year ago and has since travelled the world), the Hermèsmatic concept is simple: to breathe new life into vintage Hermès scarves by dip-dying them in one of three colours; denim blue, fuchsia pink or bright red. The colour wash happens at the Hermèsmatic pop-up – you can see the machines in action – and two days later, the new look silk is ready to collect from the Selfridges store down the road.

The Manchester outlet will only be open for a week, through to October 12, and will host free silk styling workshops, teaching shoppers how to transform their silk scarves into headpieces, bags, crowns, clothing and more. A bright idea, if ever there was one.

Take a look inside the shop below…

Hermèsmatic is located at 31 King Street Manchester until October 12.

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