Designed in collaboration with artist Karen Constance and screen printer Patrick Wells, the illustrated tee, which features a girl holding a bird with a cross in its beak, has caught the eye of Laura Bailey, Greta Bellamacina, Bay Garnett, and avid brand champion Miller, once more. Each gal has styled – and subsequently ‘grammed – the cotton pull-on simply tucked into trousers to let the bold motif, which is said to symbolise “hero-spirit”, do the talking. The tee, of which only 100 were made, has already sold out, signifying the impact an “influencer” Insta post still has.
If you’re not familiar with The Vampire’s Wife, let us backtrack. The brainchild of former model Susie Cave (née Bick), the label takes its name from an abandoned story penned by her husband, musician Nick Cave. Its bread-and-butter? Vintage-inspired frocks trimmed with ruffles and metallic fil coupé flecks that somehow beg for a party but befit daywear.
Its step away from girly towards street-style merch might seem like a curveball, but at £125 the tees are a snip of the dresses which are upwards of £800. Cave, who made her modelling debut at 15 and has worked closely with John Galliano and Philip Treacy, Vivienne Westwood and Bella Freud, is now flexing her business muscle and expanding her glitzy girl gang to the masses.