What is it?
Glossier’s Milky Jelly Cleanser is exactly what it says it is – a gentle creamy gel formula which removes non-waterproof make-up and leaves skin clean and fresh. It contains rosewater to soothe and poloxamer (normally found in contact lens solution) to cleanse, and is cruelty-free, hypoallergenic and ophthalmologist-tested.
Who is it for?
Milky Jelly is designed to be used on all skin types, and is non-comedogenic and dermatologist-tested. Those with very dry skin might prefer a richer, more balm-like cleanser, but for most skin types it’s a gentle way to remove light make-up. Those who wear a lot of make-up might prefer to use it as the second step in a double cleanse, following an oil cleanser to remove heavy make-up, or as a morning face wash in the shower.
How do you use it?
Milky Jelly can be applied to wet skin and rinsed off for a simple morning cleanse, but for make-up removal, two to three pumps should be massaged into the skin and over the eye area before being rinsed off with water. It can be used alone, or as part of a double cleanse when either preceded by make-up removal or followed with a toner.
Why it’s a hero
Vogue.co.uk beauty editor Lisa Niven says: “I’ve always found oil cleansers a little too rich, but Milky Jelly is one of my favourite ways to remove light make-up effectively. My skin really does feel clean once I’ve rinsed it off, but it’s gentle enough that it doesn’t strip it. I personally prefer to remove eye make-up separately, so I start my cleansing regime by doing that. Then I follow up with Milky Jelly – I find two pumps is enough – massaged in and rinsed off. It smells very subtly of rosewater, but the best part is the texture, which literally is a milky jelly! A perfectly descriptive name, and a pleasure to use. Depending on how much make-up I had on in the first place, I sometimes follow up with a toner or micellar water just so that my skin does feel fully clean and to ensure I remove any residual make-up. I play around with different cleansers all the time, and will use something more thorough if I’m wearing heavier make-up, but this is a great everyday make-up remover.”