Dior Jasmine Harvest Video | British Vogue

Mercenary for Parfums Christian Dior

Each 12 months, on the finish of one other lovely French summer time, Carole Biancalana’s household property – Domaine de Manon, within the terroir of Grasse – performs host to the annual jasmine harvest for Christian Dior’s well-known J’Adore perfume. Since 2006, Domaine de Manon’s whole centifolia rose and jasminum grandiflorum crop has been reserved solely for Dior Parfums, with the latter in bloom between July and late October.

On this unique movie, Biancalana and Dior’s fragrance creator, François Demachy, take us contained in the jasmine harvesting course of, and describe precisely how Dior’s J’Adore will get its distinctive character from the blooms.

Video produced solely by South Prod.

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