THEY say opposites attract and on paper this couldn’t be truer of Bugaboo’s latest tie-up with zany athleisure wear brand We Are Handsome.
The Dutch pushchair experts approached the Australian label out of a desire to expand its active offering and engage in all areas of mothers’ lives. Eighteen months later, and a collection of prams and luggage for “bold, confident and proverbial tiger mums, who are fashion-forward and fierce” is about to go on sale.
“Jeremy and I have a deep respect for the animal kingdom and the big cat has become the brand’s signature motif since our first swim collection,” co-founder Katinka Somers told Mini Vogue. “For this collaboration, we worked on a print that would incorporate tigers and tropical leaves. The idea was that the jungle is the tiger’s home, it’s where she’s comfortable and safe, just like a child feels in a Bugaboo pram.”
If the two brands get their way, the collection will inspire travel and adventure, but Somners is realistic about the practicalities of travelling with children. Does she have any seasoned tips for keeping kids entertained – aside from those zany prints? “We always take snacks, and photos and videos of our dogs, Bear and Moose with us,” she shared. “They can turn a frown into a smile in under two seconds! For older kids, colouring books are a definite go!”
Shop the collection, which ranges from £99 to £1129, from November 2.