Spanish painter Ignasi Monreal is seeing double Gs all over the place. The artist has spent the previous couple of years working alongside Alessandro Michele to create public and digital promoting campaigns for Gucci that characteristic runway garments depicted in Renaissance-style portraiture.
“For the spring/summer time 2018 pictures, I used to be working for a number of months straight, 14 hours a day with no free weekends,” Monreal explains. “So by the tip of it I used to be actually having Gucci hallucinations.” These aberrations gave option to his newest undertaking with the Italian trend home: a numbered, limited-edition capsule of 200 T-shirts and 100 sweatshirts printed with Monreal’s art work from that very same spring/summer time 2018 marketing campaign impressed by Greek and Roman mythology. It’s aptly titled #GucciHallucination.
The gathering formally launched this week, and Monreal is worked up however exhausted. “The massive social gathering for the launch was a late one,” he tells Vogue with fun. “I’m recovering from all of it, it was intense however it was superb. This was like my love letter to portray and I loved merging the realism with all of those completely different references from artwork historical past.”
Monreal likes working with Gucci as a result of it has given him the chance to carry the Previous Masters to a a lot youthful viewers. In the identical manner that Gucci has damaged by the boundaries of focused luxurious trend advertising and appealed to a extra various group of individuals, Monreal’s art work is chatting with a brand new, visually inundated technology. As he says, “We reside in a world that’s so saturated with pictures. I’ll go to an artwork museum with somebody who’s younger and they’ll simply pace previous the works and say, ‘Oh it’s simply an previous portray, who cares?’ I wish to assist educate them or a minimum of get them to grasp the significance of those works.”
Dressing Ophelia in Gucci logos is definitely a intelligent technique and it’s one which designer Alessandro Michele has finished effectively to advertise in his time on the helm of the model. “Gucci is greater than a trend model at this level,” Monreal notes. “It is part of popular culture and is immediately recognisable to those that could not have ever related with a luxurious European trend home earlier than. My 13-year-old brother and his buddies are obsessive about Gucci. Once I was that age, I didn’t know a factor about Gucci, I used to be involved with music movies.”
Michele and Monreal are a duo that has injected humour and relatability into the worlds of artwork and trend. Extra importantly, they’ve introduced them collectively, together with all the different artists, meme-makers, and influencers who’ve lent a hand. “Alessandro is sort of a fashionable Medici,” Monreal says of his pal and collaborator. “It’s extremely sensible as a result of he surrounds himself with so many several types of artists and image-makers. He takes dangers, and with out threat there isn’t any glory.”
This text was initially printed on Vogue.com.