ALEXA CHUNG is launching her first purse in collaboration with American Specific and its Amex Small Enterprise Saturday initiative.
The limited-edition gingham canvas bag marks the fifth anniversary of the worldwide financial institution’s mission to advertise unbiased companies and its “store small” coverage, a sentiment that Chung, who launched her eponymous vogue line earlier this yr, holds expensive.
“Supporting small unbiased companies has all the time been necessary to me as a result of it was how I used to be introduced up – procuring on the native Hampshire butcher or the village store,” the designer stated of her determination to collaborate with Amex. “Now that I’m an grownup with a enterprise of my very own I’m aware of how exhausting it may be to get one thing up and working.”
The £25 shopper has all of the emblems of a Chung product: her signature “A” emblem, and a figuring out nod that neither the form or the print will exit of favor. “That is the primary bag we have now created as a model and I needed it to mirror our objectives as an organization: to make issues which can be enjoyable, timeless, quirky however straightforward and funky,” Chung defined. “The gingham is a colourway we had utilized to certainly one of my favorite clothes in our second assortment and I adore it as a result of it’s basic however contemporary and the mini sizing is an attention-grabbing play with proportion.”
Store her on a regular basis arm sweet from November 15 on Alexachung.com/amex and assist native companies on 2017’s official Amex Small Enterprise Saturday on December 2. You may discover Chung at her favorite unbiased retailer, which she described as “a little bit of a curveball”, Fin and Flounder on Broadway Market. “On a Saturday I head all the way down to the market, hang around, get some flowers and a espresso, after which pop into the fishmonger, the place I not solely admire the fish but in addition their outfits. These dudes that work there have head-to-toe sick outfits – welly boots and an apron.”
See Alexa Chung’s model file under.